TY  - BOOK
AU  - Dixit, Rajkumar
TI  - Branded faith : contextualizing the gospel in a post-Christian era
SN  - 9781608995592
AV  - BR 115 .C8 D643 2010
PY  - 2010///
CY  - Eugene, Oregon
PB  - WIPF & STOCK
KW  - Christianity and culture
KW  - Contextualization (Christian theology)
N1  - Contents:
1. Adapting to the audience
2. The art of storytelling
3. Branding faith
4. Rebranding: how it works
5. Paul's branding strategy
6. Confronting the enemy
7. Addressing the multicultural clash
8. God's bling
9. Viral v. paper
10. Postmodernism's effect
11. Contextualization
12. the danger of contextualization
13. Leveraging the culture

ER  -